American Automaker GM opens dealership in Dar es Salaam

GM Africa and Middle East President and Managing Director Mario Spangenberg (1st-L), flanked by Yusuf Manji (1st-R) opens a showroom for Isuzu and Chevy cars in Dar es Salaam

GM Africa and Middle East President and Managing Director Mario Spangenberg (1st-L), flanked by Yusuf Manji (1st-R) opens a showroom for Isuzu and Chevy cars in Dar es Salaam

The United States automobile maker, General Motors has officially launched its operations in Tanzania to cash in on the country’s growing economy.

GM sold a total of 187,000 vehicles last year in Africa, according to GM Africa and Middle East President and Managing Director Mario Spangenberg.

Spangenberg told a press conference in Dar es Salaam Tuesday “we’re very excited to be in Tanzania.”

General Motors East Africa Limited has signed a dealership agreement with Quality Automotive Mechanization Limited to import Isuzu and Chevrolet brands.

QAML’s Chairman Yusuf Manji promised customers excellent levels of convenience and comfort.

“We have put in a significant investment to ensure the success of this facility and enable the rapid penetration of the Isuzu and Chevy brands in the highly competitive market,” he said

He said the US giant car maker expects a 50 percent market share on the continent in the next five years, and will mostly target populous urban centres.

Rita Kavashe, Director General GM East Africa said the number one American car maker has already established branches in Kenya and Uganda and now Tanzania.

Kavasha says GM’s arrival means job creation for Tanzanians especially the Youths.

After opening operations in the capital Dar es Salaam, the company is planning to do the same in Arusha, Dodoma and Shinyanga.

According to the Director General, Tanzania’s fastest growing economy at an average of 7 per cent per year was a clear draw for GM.

Kavashe said there’s an increasing demand for buses in Tanzania. 

Hiroyuki Kubota, an official at Japanese Embassy in Tanzania said the joint introduction of new Chevy and Isuzu cars in the local market is an indication the country’s economy is growing and attracting foreign investment.

Tanzania has been importing a number of used cars from Japan.

Experts say Isuzu and Chevrolet vehicles will play a significant role in creating reliable transportation in the East African country.

 

  • Pedro Rummy Minja

    Tanzania…..the land of opportunities….